While running more efficient and effective marketing campaigns is key to your business, we understand your end goal is ultimately to drive revenue growth either for your business as a whole or at an individual store level. When you work with Marketplace Insights you get more than a campaign production shop, you get a partner with the requisite skills to help you analyze your business, identify other revenue growth opportunities to compliment your direct marketing programs (typically funded in whole or in part by the success of our customer retention and acquisition activities), and most importantly the experience and expertise to manage and implement these growth initiatives for you.
Revenue Acceleration Roadmap
Do you have an actionable plan for growing your business? Our Revenue Acceleration Roadmap offering spans the marketing, customer experience, operational, and financial dimensions of your business - across channels and mediums - resulting in prioritized recommendations aimed specifically at top line revenue and bottom line profit growth.
- Developed to be easily understood, shared within the organization, and actionable.
- Comprehensive, encompassing all aspects of customer engagement from acquisition through conversion, retention, and expansion.
- Broken into multiple phases, the Revenue Acceleration Roadmap is built to be flexible and adjust to dynamic changes that occur in the marketplace.
This approach is as a way to optimize your customer conversion journey, grow revenue, and measure success.
Competitive Benchmarking
Understanding your business as it compares to the local and regional competition is important to helping you make sound business decisions. Marketplace Insights delivers benchmark reports to measure performance against the competition. Reports for Customer Satisfaction, Net Promoters Score, Job Done on Time, and Job Done Right are included to show your performance in relation to the competition.
Digital Offerings
As more customers leverage the Internet, smartphones, tablets and social media for everyday activities your business has to adapt and evolve. Marketplace Insights can position your business for growth by understanding how to integrate the various channels and mediums into one, holistic customer experience. Our digital capabilities and areas of expertise include:
- Call Center
- Creative Design
- Database Marketing
- Digital Enablement
- Ecommerce
- Email Marketing
- Messaging & Communication Development
- Online Reputation Management
- Secret Shopper
- Software Implementation
- Website & Mobile Development
- Video Production
Program Management & Coordination
Marketplace Insights manages the implementation of the Revenue Acceleration Roadmap, working with your staff, current vendors, and our digital team to insure that the defined results are achieved.
- Coordination of all activities across all parties - your staff, your vendors, our team.
- Ongoing communication, reporting, and timeline management.
- Continual review of business results, industry trends, and market changes.
- Analysis and ROI measurement.
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