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Who We Are | Marketplace Insights

Who We Are

Steve Schroeder
President and COO, Marketplace Insights, Ltd.

Over 25 years of retail marketing, direct mail, pricing research, and customer satisfaction studies.
Launched the Goodyear Gemini (Tire & Service Network) program.
General Manager, Penske Auto Centers.
General Manager, Marketing.
Expertise in the areas of Distribution Planning, Database Marketing, Customer Segmentation, Emailing, Promotional, and Advertising Analysis, Cannibalization Analysis, Location and Site Analysis, Retail Format Development, Brand Identity Systems, Customer Experience Engineering, Performance Measurement and Recognition, Co-Branding, and Retail Marketing System development and execution.